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Ah Apple Pie!

“We enter the cellar, right away, that’s what gets us…The smell of apples is like a powerful wave…How could we do without this pungent and sweet childhood for so long?” (Philippe Delerm, La première gorgée de bière, 1997).

It’s been a while since I’ve written a post for my blog. I don’t know if it’s worth it. I heard that Google notices, but well, Google is not human, and I need human contact. And I was too busy designing new patterns too, and redesigning them again. It took a lot of my time and energy this year. Too busy with photoshoots, with sewing for my small orders, and with so many other things. By the way, the pretty Cherry Red striped dishcloth is offered here.

But, well, here I am. I’m making an apple pie that the whole family is raving about and asking for more. I figured it wouldn’t take long to share this delight with you. On the property we have apple trees, and this year is the year of the apples (the apple trees produce every other year, one year almost nothing, and the other year there are so many that the branches bend and even break, although the gardener took care to remove a lot of them). We have a very red variety, Manitoba, which makes applesauce so red it looks like it’s been colored with food coloring. And the pie is sublime with these apples too. Since they are organic apples, I don’t peel them. The pie is even more beautiful, deep red, and with more fiber. Here it is:

Apple pie
Pie crust
5 cups of flour
1/2 tsp. salt
1 lb of vegetable fat
1 cup of water + 2 tbsp of vinegar. Put the water + vinegar mixture in the refrigerator half an hour before.

Mix salt and flour. Using a knife, cut the fat into the flour. The trick to having a very flaky dough is to avoid breaking the fat into very small pieces. On the picture, you can see how I keep big pieces and my dough is always very flaky. Add the water + vinegar mixture and mix well. See the ball of dough in the bowl as it is uniform once the ingredients are well mixed. (Here, I cut the dough recipe into 4 and it worked well. This is exactly the amount I need to line my 12″ diameter Corning Ware plate).
On a floured surface, roll out the dough with the rolling pin so that it is the right size for your pie plate.
Line the plate with the dough and cut off the excess. Work the scallops with your thumbs. Place your two thumbs side by side, leaving a small distance between them, then press the dough firmly against the plate. Continue by placing the thumb of your left hand (I’m right-handed) into the previous impression and create a new impression with the thumb of your right hand. Go all the way around the plate this way and you’ll have a nice evenly spaced scallop.

Apple filling
7-8 apples (for my 12″ diameter Corning Ware plate).
Cut the apples into large wedges. (Place them in salted water + a little lemon juice to prevent them from turning black during preparation).

Sugar
1/4 cup of butter
1/2 cup of brown sugar
Juice of 1/2 lemon
2 tbsp. corn syrup
2 tbsp. flour
Melt butter in microwave for 1 minute or less. Add lemon juice, brown sugar and corn syrup and mix well. Add flour and stir until well blended. Microwave for another minute, just until the brown sugar is melted (grain free) and the mixture is smooth.
If you want to add spices, 1 tsp. cinnamon and 1 tsp. nutmeg, this is where you can do it. (Manitoba apples are so succulent that I prefer to keep their authentic flavor, so I don’t add spices with these apples).

Spread the apples on the pie crust (I didn’t spike it), making a nice spiral with the wedges. Then, start over by layering a new row of apples on top of the first.
Pour the sugar mixture.

Bake at 375 degrees F for 50 minutes.
Serve warm.
Enjoy!

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Branding: Create an environmentaly responsible signature

Branding is both highly motivating and super demanding!
The idea is to create a modern and timeless signature, consistent with an eco-friendly approach. Here we go!
Step One: Elaborate on the things we really care about to find what will work for the labelling of our Lin + Quotidien creations, clothing and table linens, and for the look of our pretty recycled kraft boxes, with which our client has his first contact.

The points:
1.Create a brand image that stands out, but on an artisanal scale…truly artisanal.
2. Do it with style and also in an environmentally responsible way, to keep things consistent.
3. Create a language that is recognizable and associated with a quality consumer experience.
4. A signature that is recognized by those who are looking for artisanal, local and eco-friendly products.

So here we are, browsing the web for something that meets all of these criteria.
First alternative: Fabric labels. The market offers something for everyone: Cotton or polyester labels in various formats, with or without the logo, with the required information embroidered or printed. Those are offered in a wide range of sizes, colors and prices. Already, quite a headache! They are manufactured on a large scale, on a small scale, in China, in the USA, or offered on Etsy from all over.

The thing is that Lin + Quotidien offers a selection of products that require a wide variety of labels: Labels for sizes: S, M, L, or 6-8-10-12, etc. Labels for dimensions, another for care, another for composition (we use 99% pure linen). It’s enough to make you lose your latin!
Moreover, we have to think about the inventory and renew it, which sometimes implies having to buy a whole new batch when the size M is the only one missing. They also require that we take the time to make a nice stitch seam that follows the edges well and put them in the right place. This last step still requires meticulousness if we don’t want it to destroy the quality impression of our creations in the blink of an eye. They represent one more management for a small artisanal company where the craftswoman (the two craftswomen in peak season) does everything, design, sewing, photography, delivery, and the rest! But, not only that, they are also a surplus of unnecessary materials. What do we do with the fabric tags that stick to our necks, waists or hips? We cut them off. Their usefulness is therefore quite ephemeral.

As this solution does not suit us, we have to look for another alternative. Several more days of browsing on the web and indecisions with constant feedback on our needs and priorities. And Bam! On Etsy, we discover a small company located in Barcelona, Spain called Biterswit. The owners and creators are Norma and Carlota. Biterswit offers original and adapted solutions to all the small artisanal companies that we can imagine. Moreover, they make exactly what you need on custom. There are things that are really perfect for sewing, pottery, soap making, selling farm products, like a date stamp for dozens of eggs for example, and various icons for just about everything: Recycled things, Sustainable Packaging, etc.

So that will be our solution! Once we’ve made our beautiful things, all that’s left to do is get out our Linen + Daily custom stamps and India ink and put the pretty finishing touches on our creations! And even if the stamp is not placed exactly in the middle of the collar, it doesn’t detract from the beauty of the collar or the quality of our work! See for yourself how pretty it looks on our garments and on our pretty packaging boxes made of recycled kraft cardboard.